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Claude Skills

20 Claude Skills for TikTok Ads

Free, open-source skills for TikTok Ads media buyers who need to read an account, creative, tracking and client reporting without handing a model the keys.

MD Marek Dąbrowski · October 11, 2026

Key takeaways

  • All 20 skills work from exports, screenshots, scripts, comments and reports. Live TikTok access is optional, not required.
  • Every skill returns a decision that a media buyer can review before a budget, bid, placement, tracking setting, ad, seller promotion or page changes.
  • Account Triage starts with the earliest blocker. A measurement gap stays a measurement gap before creative or scaling work begins.
  • Four scripts handle repeatable arithmetic for fatigue, wasted spend, CPA decomposition and GMV profit rather than asking a model to eyeball rows.
  • Evidence-free findings stay hypothesis or needs_data.
20 Claude Skills for TikTok Ads: Account Triage, Creative Fatigue Detector, Hook Rate Scorer, Wasted Spend Finder, CPA Spike Diagnosis, GMV Max Profit Check and Weekly Client Report.

Why this pack exists

TikTok Ads work moves across creative, delivery, tracking, landing pages, TikTok Shop costs and client communication. A media buyer can have an export for one layer and a screenshot for another. A rushed answer can turn a missing event definition into a budget recommendation.

Each skill in this pack takes a narrow job, asks for the evidence it needs and returns an approval-ready decision. No skill changes an account. No skill turns reported conversions into profit without commercial data.

TikTok announced new advertiser updates on October 5, 2026, including its TikTok for Business MCP connector in Claude, Search Ads Campaign powered by Smart+, Smart+ Creative Selection, GMV Max cost inputs and TikTok Ad Network in the United States. This pack can sit beside the connector, yet every workflow still runs from material you can paste into Claude.

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What is in the pack

All 20 Claude Skills are plain Markdown files. Each has required input, an analysis workflow, decision rules, an output format, a practical example and guardrails.

Read the account before changing it

  • Account Triage. Finds the first broken layer in a new account.
  • Wasted Spend Finder. Finds reviewable spend with no observed result.
  • CPA Spike Diagnosis. Decomposes a reported CPA jump.
  • Learning Phase Guard. Sequences planned edits safely.
  • Bid Strategy Check. Checks whether Maximum Results or Target Cost per Result fits the goal.
  • Budget Scaling Planner. Builds a staged scale plan with stop rules.

Work on creative with evidence

  • Creative Fatigue Detector. Flags tired ads from daily ad data.
  • Hook Rate Scorer. Reads early video attention with the opening script.
  • Winning Ad Remix. Turns a proven ad into new angles and scripts.
  • UGC Brief Writer. Writes a fact-safe creator brief.
  • Spark vs Brand Ad Split. Compares creator-authorized and brand-handle ads.
  • Comment Objection Miner. Turns comments into objections and hooks.
  • Landing Page Match. Checks mobile page promise against the ad.

Check measurement, automation and commerce

  • Smart+ Audit. Audits visible automation inputs and manual boundaries.
  • Search Ads Keyword Review. Reviews search terms and keywords.
  • Pixel and Events API Check. Audits tracking from diagnostics.
  • Attribution Gap Check. Compares TikTok reporting with independent reporting.
  • GMV Max Profit Check. Reads TikTok Shop costs beyond GMV.
  • Placement Review. Reviews placement split and brand-safety context.
  • Weekly Client Report. Delivers an agency-ready weekly report.

How to install

Clone the repository, then copy the skill folders and the pack-specific tiktok-ads-shared directory together. Shared rules, examples and scripts must remain alongside the skill folders.

Get all 20 Claude Skills for TikTok Ads on GitHub ->

bash
git clone https://github.com/mardab96/tiktok-ads-claude-skills.git
mkdir -p ~/.claude/skills
cp -r tiktok-ads-claude-skills/*tiktok-ads tiktok-ads-claude-skills/tiktok-ads-shared ~/.claude/skills/

Start a new Claude Code session after installing the complete pack. Python 3 is required for the four analysis scripts. Each skill reads its shared rules from the installed directory; copying a single SKILL.md alone is insufficient.

How to use the skills

Start with Account Triage for a new account or an account that already has several possible problems. Give it the account summary, campaign table, objective, primary conversion, date range and recent changes. Its output names the first blocker and the smallest safe next investigation.

Use a specialist skill when you already know the question. Daily ad rows and creative IDs go to Creative Fatigue Detector. Events Manager captures go to Pixel and Events API Check. A TikTok Shop settlement report goes to GMV Max Profit Check.

Bring the same dates, timezone, conversion definition and attribution setting whenever two sources need comparison. A TikTok Ads Manager conversion does not automatically equal an order, lead or CRM-qualified sale.

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Guardrails

Skills do not change budgets, bids, placements, tracking, ads, seller promotions or pages. Any live action stays with a person who can approve it.

Reported conversions stay reported conversions. GMV Max Profit Check asks for refunds, affiliate commission, coupon cost, referral fees, seller-borne shipping charges and ad spend before it discusses profit.

Missing data stays visible. Each finding labels evidence, confidence, severity, business impact, effort and owner decision. Evidence-free claims become hypothesis or needs_data.

Where to start

  • New account: Account Triage, Pixel and Events API Check, then CPA Spike Diagnosis.
  • Creative refresh: Creative Fatigue Detector, Hook Rate Scorer, Winning Ad Remix, then UGC Brief Writer.
  • Spend control: Wasted Spend Finder, CPA Spike Diagnosis, then Learning Phase Guard.
  • TikTok Shop: GMV Max Profit Check, Attribution Gap Check, then Budget Scaling Planner.
  • Weekly agency review: Weekly Client Report, then the owning deep-dive skill.

FAQ

Do I need the TikTok for Business MCP connector?

No. All 20 Claude Skills work from pasted exports, screenshots, scripts, comments and reports. They can sit alongside the connector if you already use it.

Can the 20 Claude Skills change a TikTok Ads account?

No. They prepare decisions for approval. They do not change budgets, bids, placements, tracking, ads, seller promotions or landing pages.

What should I bring for a first run?

Start with an account export or screenshots, a date range, the conversion definition and recent changes. Account Triage identifies the earliest blocker and routes it to the specialist skill.

Do the 20 Claude Skills promise results?

No. Findings label their evidence and confidence. Missing inputs stay needs_data or hypothesis instead of becoming a performance claim.

Keep reading

AdLume

New version of AdLume launching soon

Join the waitlist and get notified when the new AdLume is ready. It catches wasted ad spend automatically and optimises campaigns around the clock.

One email, on the day access opens. Nothing else, and you can leave the list with one click.