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Claude Skills Library for Marketing Teams

Every AdLume skill pack in one place, indexed by the job you are trying to finish rather than by the tool it touches.

MD Marek Dąbrowski · June 18, 2026
Claude Skills Library for Marketing Teams, AdLume

Key takeaways

  • The library collects nine free Claude Skills packs: Google Ads, Meta Ads, LinkedIn Ads, paid ads, GTM and tracking, landing pages, B2B lead generation, e-commerce and marketing workflows.
  • A Claude Skill is a self-contained workflow with a clear trigger, required inputs, decision rules, output format and guardrails, not one fragile prompt.
  • The skills are diagnostic-first: by default they do not publish ads, change budgets, pause campaigns or edit tracking without human approval.
  • Install by copying skill folders into .claude/skills/, then ask for the marketing job in normal language with your exports, screenshots and notes.

Most marketing AI workflows still depend on one fragile prompt.

Someone exports a report, pastes it into Claude, and asks:

AdLume

New version of AdLume launching soon

Join the waitlist and get notified when the new AdLume is ready. It catches wasted ad spend automatically and optimises campaigns around the clock.

One email, on the day access opens. Nothing else, and you can leave the list with one click.

Analyze this and tell me what to do.

Sometimes the answer is useful.

But repeatable marketing work needs more structure than that.

It needs a clear job, required inputs, decision rules, confidence levels, and guardrails around anything that can touch spend, tracking, publishing, or customer-facing promises.

That is why we built this library:

A free collection of Claude Skills for marketing operators, founders, and lean growth teams.

The skills are practical Markdown workflows you can use in Claude Code or adapt to other Claude environments. They are designed to work from exports, screenshots, URLs, reports, CRM notes, sales notes, comments, reviews, and weekly summaries.

The library

Seven AdLume skill packs grouped into paid channels, the tracking and landing page layer, and packs by business model.

Every skill set we've published, in one place. Each guide has the skills ready to drop into Claude Code and run.

Pack

Skills

What it covers

Guide

Repo

Google Ads Claude Skills

20

Google Ads audits, search terms, PMax, bidding, conversion tracking, RSA copy

Read the guide

Open repo

Meta Ads Claude Skills

10

Meta Ads account health, creative fatigue, Advantage+, Pixel and CAPI, budget decisions

Read the guide

Open repo

Paid Ads Claude Skills

20

Cross-channel paid ads diagnosis across Google Ads, Meta Ads, landing pages, tracking, and lead quality

Read the guide

Open repo

GTM and Tracking Claude Skills

15

GTM, GA4, Google Ads conversions, Meta Pixel and CAPI, Consent Mode, deduplication

Read the guide

Open repo

Landing Page Claude Skills

26

Message match, above-the-fold clarity, proof, objections, forms, mobile friction, conversion leaks

Read the guide

Open repo

B2B Lead Generation Claude Skills

30

ICP clarity, lead quality, follow-up, sales notes, CRM feedback, B2B conversion leaks

Read the guide

Open repo

E-commerce Claude Skills

20

Product pages, checkout friction, product feed QA, repeat purchase, inventory, returns, reviews

Read the guide

Open repo

LinkedIn Ads Claude Skills

12

LinkedIn Ads triage, wasted spend, demographics targeting leaks, creative fatigue, conversion tracking, CPL vs CRM pipeline

Read the guide

Open repo

Marketing Workflows Claude Skills

15

Content refreshes, landing page second passes, briefs, repurposing and review loops that run until the work meets a standard

Read the guide

Open repo

Choose by job to be done

If you are not sure which pack to start with, choose by the work in front of you.

Job to be done

Where to start

Find wasted paid ads spend

Paid Ads Claude Skills or Google Ads Claude Skills

Clean up Google Ads search terms

Google Ads Claude Skills

Diagnose Meta creative fatigue

Meta Ads Claude Skills

Audit tracking before scaling

GTM and Tracking Claude Skills

Review a landing page before increasing budget

Landing Page Claude Skills

Understand why leads are cheap but bad

Paid Ads Claude Skills or B2B Lead Generation Claude Skills

Debug ecommerce conversion problems

E-commerce Claude Skills

Prepare a weekly performance readout

Paid Ads Claude Skills, Meta Ads Claude Skills or E-commerce Claude Skills

Fix LinkedIn Ads lead quality and wasted spend

LinkedIn Ads Claude Skills

Finish content and creative work to a standard

Marketing Workflows Claude Skills

What is a Claude Skill?

A Claude Skill is a self-contained workflow.

Free bundle

Claude Code Skills Bundle for Marketing

The full library of AdLume skills: paid ads, landing pages, B2B leads, GTM tracking, e-commerce.

The bundle goes straight to your inbox, then one email a week. Unsubscribe in one click. We never share your address.

It usually includes.

  • a clear trigger for when Claude should use it
  • required inputs
  • an analysis workflow
  • decision rules
  • output format
  • guardrails

That structure matters because marketing work can get expensive when AI sounds confident without enough evidence.

A useful skill should say what it knows, what is missing, what is a hypothesis, and what needs human approval.

How to use the skills

Most packs work the same way.

  1. Clone or download the GitHub repo.
  2. Copy the skill folders into your project's .claude/skills/ directory, or into ~/.claude/skills/.
  3. Start a new Claude Code session.
  4. Ask for the marketing job in normal language and bring the relevant exports, screenshots, URLs, reports, or notes.

Example.

CPA rose last week. Here are the Google Ads export, Meta Ads export, landing page URL, and CRM lead quality notes. Tell me if this is tracking, traffic quality, creative fatigue, or a landing page issue. Claude can then route to the relevant diagnostic workflow instead of treating the whole problem as one generic prompt.

Guardrails

These skills are diagnostic-first.

By default, they do not:

  • publish ads
  • change budgets
  • pause campaigns
  • edit tracking setup
  • change optimization events
  • modify landing pages
  • modify CRM fields
  • send customer messages
  • make performance claims without data

Use them to structure analysis and decisions. Keep approval with a human for anything that changes spend, tracking, public pages, campaigns, or customer communication.

Why AdLume built this

Marketing teams do not need more vague AI advice.

They need cleaner loops.

  1. read the evidence
  2. separate facts from hypotheses
  3. name missing data
  4. produce a decision brief
  5. ask for human approval before risky changes

That is the operating model behind AdLume.

The free skills are useful if you want to run your own diagnostics. AdLume is the managed layer for teams that want campaign noise turned into clearer priorities, explanations, and approval-ready next actions.

Done for you

Rather have it run for you?

AdLume watches your ad accounts and brings the next fix to your team's tools.

One email, on the day access opens. Nothing else, and you can leave the list with one click.

FAQ

Are these Claude Skills free?

Yes. The packs linked above are public GitHub resources.

Do I need live ad account access?

No. The skills are designed to work from exports, screenshots, URLs, reports, notes, and pasted context. Live connectors can help, but they are not required.

Can I use these in Claude Code?

Yes. Copy the skill folders into .claude/skills/ or ~/.claude/skills/, then start a new Claude Code session.

Can agencies use them?

Yes. Agencies can use them for audits, weekly readouts, client diagnostics, and internal QA. The skills still require human approval before budget, tracking, campaign, or public-page changes.

Can founders use them without a media buyer?

Yes, especially for diagnosis and decision clarity. If the output recommends a risky change, treat it as an approval-ready brief, not an automatic action.

Which pack should I start with?

If you run multiple paid channels, start with Paid Ads Claude Skills. If the problem is specific, start with the platform or workflow pack: Google Ads, Meta Ads, LinkedIn Ads, GTM and Tracking, Landing Pages, B2B Lead Generation, E-commerce, or Marketing Workflows.

What is Lumy and how does it work?

Lumy is an AI assistant for managing Google Ads and Meta Ads campaigns. It analyses performance, detects wasted budget, and suggests optimisations, delivered directly into Slack, MS Teams, or HubSpot.

How much does Lumy cost?

Lumy is not open for general signup yet, so there is no public price list today. The entry offer is 7-day Optimization. Join the waitlist and you will get pricing and access details when it opens.

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