10 Fable Workflows for Better Performance Marketing

Fable 5 stays open till July 12.

I would use the remaining time on the messy parts of performance marketing: tracking, lead quality, creative fatigue, landing page leaks, account structure, scale decisions, and weekly reviews.

The hard part is working through partial truths.

• Google says one thing.
• Meta says another.
• GA4 says something weird.
• Sales says the leads are bad.
• The landing page quietly breaks the promise from the ad.

The team still has to answer one question: what should we do next?

If you already have live data access, connect Fable through MCP instead of pasting exports manually. We wrote the setup guide here: Connect Claude Code to Google Ads and Meta Ads with MCP.

How to use this list

• Run one workflow at a time: do not ask Fable to audit the whole account in one vague pass.
• Bring real inputs: exports, screenshots, URLs, CRM notes, funnel data, sales notes, change history, and business constraints.
• Keep approval human: budget, tracking, campaign status, customer data, and public creative should not change silently.

The workflows

• Audit: signal quality, waste, automation control, account structure.
• Diagnose: conversion path, lead quality, creative fatigue, auction pressure.
• Scale: scale potential audit.
• Operate: weekly performance brief.

1 · Audit before you touch budget

01 · Conversion signal quality audit

Use when platform performance looks good, but business results do not match.

• Input: Google Ads conversions, Meta Pixel/CAPI, GA4 key events, CRM stages, offline imports, enhanced conversions, recent tracking changes.
• Prompt: Review this conversion setup and find the highest-risk signal issues. Separate confirmed issues, likely issues, missing data, and fixes that need human approval.
• Output: Signal risk score, weak conversion actions, missing offline feedback, duplicate or inflated events, repair queue.
• Approval: No tracking changes, offline imports, or primary goal changes without human review.

02 · Paid traffic waste triage

Use when spend is moving, but the account is not producing enough useful demand.

• Input: Campaign report, search terms, placements, audiences, cost, clicks, conversions, CPA, ROAS, last 7 vs 30 days.
• Prompt: Find where paid traffic is leaking budget. Split waste into intent, audience fit, placement quality, tracking noise, landing mismatch, and normal testing cost.
• Output: Waste pockets ranked by confidence, likely cause, recommended action, what to monitor after the change.
• Approval: Negatives, exclusions, pauses, and budget moves need review.

06 · PMax or Advantage+ control review

Use when automation is spending money, but the team does not understand what drives results.

• Input: PMax asset groups or Advantage+ report, goals, audience signals, categories, search insights, placements, feed diagnostics, recent changes.
• Prompt: Review the automated campaign for control risk. Explain what the system is likely optimizing toward and what guardrail to add.
• Output: Automation risk map, what to trust, what to inspect, guardrails, changes that are too risky right now.
• Approval: Human approval before goals, budgets, exclusions, feeds, or structure changes.

07 · Deep account audit and structure refresh

Use when the account has been patched for months and nobody trusts the structure anymore.

• Input: Account export, campaign names and objectives, budgets, bid strategies, goals, search terms, audiences, placements, assets, feeds, 30/60/90 day performance, change history.
• Prompt: Run a deep account audit. Find structural debt, unclear goals, campaign overlap, weak naming, budget fragmentation, and places where the account is hard to manage.
• Output: Account health summary, structure debt map, wasted complexity, overlap, goal risks, refresh plan, what not to touch.
• Approval: Human approval before structure, goals, budgets, bidding, feeds, or reporting-name changes.

2 · Diagnose the actual bottleneck

04 · Conversion-path bottleneck map

Use when the team has competing theories about where performance is breaking.

• Input: Channel summary, top ads, landing page screenshots, form or checkout flow, funnel conversion rates, CRM notes, recent changes.
• Prompt: Map the path from ad click to sale, lead, booking, or checkout. Find the biggest bottleneck and the next diagnostic check.
• Output: Path map, suspected bottleneck, evidence for and against it, missing data, first fix to test.
• Approval: Review before changing campaigns, landing pages, forms, checkout, tracking, or follow-up.

05 · Lead quality feedback loop

Use when platforms report leads, but sales says the leads are weak.

• Input: Lead volume, CPL, form fields, CRM stages, disqualification reasons, sales notes, call outcomes, follow-up speed, source mapping.
• Prompt: Find why paid leads are not turning into qualified opportunities. Separate traffic, offer, form, follow-up, CRM mapping, and sales process issues.
• Output: Lead quality diagnosis, qualification repair plan, feedback loop for future campaigns.
• Approval: No form, CRM, or lead-routing changes without owner approval.

03 · Creative fatigue and angle review

Use when CPA rises, CTR drops, frequency climbs, or a winning creative stops winning.

• Input: Ad-level performance, creative names, screenshots, spend, CTR, CPM, CPC, CPA, ROAS, frequency, comments, landing page.
• Prompt: Review these ads for fatigue and angle decay. Explain what kind of creative should be tested next, based on the evidence.
• Output: Fatigue diagnosis, surviving signal, angle refresh direction, 5 creative briefs.
• Approval: Human review before publishing creative.

09 · Competitor and auction pressure review

Use when costs rise and the account team starts guessing.

• Input: Auction insights, CPM/CPC trends, impression share, lost share by rank and budget, competitor ads, landing pages, offer changes, seasonality.
• Prompt: Find whether performance got worse because of auction pressure, weak execution, or market changes.
• Output: Cause map, evidence for and against it, response plan, next-week watchlist.
• Approval: Human review before bid, budget, or offer changes.

3 · Decide if the account can scale

08 · Scale potential audit

Use before deciding whether the account is ready for more spend.

• Input: 30/60/90 day performance, current budget, target CPA/ROAS, impression share, creative coverage, landing conversion, CRM/revenue feedback, demand, capacity, margin.
• Prompt: Audit the account for scale potential. Decide whether the next growth constraint is budget, bidding, creative, landing page, tracking, demand, economics, or structure.
• Output: Scale / hold / fix-first verdict, biggest constraint, budget ceiling hypothesis, safest next scale test.
• Approval: Human approval before budget increases, bid strategy changes, landing changes, or major creative production.

4 · Turn it into a weekly operating rhythm

10 · Weekly performance operator brief

Use every week, even when nothing is on fire.

• Input: Last 7 vs previous 7 days, last 30 days, spend, CPA, ROAS, revenue, leads, campaign changes, tracking notes, creative notes, CRM or sales notes, open decisions.
• Prompt: Create a weekly performance operator brief for a founder, CMO, or performance owner. Separate what changed, why it matters, noise, action, approval, and what to watch.
• Output: One-page brief, facts vs hypotheses, decisions, approvals, next-week watchlist.
• Approval: The brief can recommend. A human decides.

New version of AdLume launching soon

You can use Fable to test these workflows now.

A new version of AdLume is launching soon for teams that want this kind of account review running in the background.

Join the waitlist.